The Argument

The web is about tactics, at least most of the time. Most of the meetings and most of the effort goes into honing our tactics.
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Big successes, on the other hand, come from arguments. Arguments about what you stand for. Arguments about big strategic shifts. Google wasn’t a tactic, it was a game-changing strategy. eBay’s tactics are often poor or slow, but their strategy has been consistently brilliant.
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And brilliant strategies lead to arguments. Go have one.

Seth Godin