abt. quotedDönerinflation
mehr von neunetz zur Dönerblasendiskussion
aus einem dortigen Kommentar:
Besser wäre es vielleicht, von einer “Inflation” zu sprechen. Bei einer Inflation verhält es sich so, dass von einem Gut immer mehr auf den Markt kommt und die gesunde Relation von Angebot und Nachfrage aus den Fugen gerät.
…
Eine Inflation muss aber nicht zwangsläufig “platzen” wie eine Blase. Sie kann sich auch über einen längeren Zeitraum hinweg wieder zurückbilden (man denke etwa an den berühmten Schweinezyklus).
Adpocalypse Now
More concretely: marketers are trying to “target” ads – against their economic substitutes; but they are hyperefficient substitutes (less costly, far more relevant, culturally amplified, etc).
Obviously, in most cases, this is a setup for utter failure.
..
Marketers, as we’ve pointed out before, have to figure out how to make ‘ads’ that benefit people.
Part of doing so is understanding that prosumption – as messy as it is – offers paths for marketers to shift into far more valuable activities than the simple, inert – and thoroughly obsolete – act of…just marketing stuff.
Dönerblase
Wenn ich mich hinsetze und eine Pressemitteilung schreibe, in der ich ankündige, Ende des Jahres die führende deutsche Dönerbudenkette zu leiten, ist das dann ein Anzeichen für das Blatzen der Dönerblase?
Bill of Rights
A Bill of Rights for Users of the Social Web
- Ownership of their own personal information, including:
- their own profile data
- the list of people they are connected to
- the activity stream of content they create;
- Control of whether and how such personal information is shared with others; and
- Freedom to grant persistent access to their personal information to trusted external sites.
Sites supporting these rights shall:
- Allow their users to syndicate their own profile data, their friends list, and the data that’s shared with them via the service, using a persistent URL or API token and open data formats;
- Allow their users to syndicate their own stream of activity outside the site;
- Allow their users to link from their profile pages to external identifiers in a public way; and
- Allow their users to discover who else they know is also on their site, using the same external identifiers made available for lookup within the service.
(gedraftet von Joseph Smarr, Marc Canter, Robert Scoble und Michael Arrington)
(abt. postfacebook)
micromedia experiences
At the moment I see six concepts that are fundamental for designing micromedia experiences:
Periphery/casuality: Microlearning applications have to feel peripherous and casual, for being usable in a state of (more or less) “Discontinuous Partial Attention”. Being a …
Flow: A main challenge is to design microcontent structures in a way that these are not experienced as de-contectualized fragments, but as small particles that …
Point of Presence: In the microcontent-based Web, stable roles and pre-defined identities become much more unimportant than in …
Gesture-driven: Micromedia experiences may be conceptualized as a flow of micro-impulses and responding micro-activities. Some activity has …
Openness: A ‘feeling of openness’ is crucial for a micromedia experience that has “to put the user in the center”. Still this …
Simplicity: Microlearning must be experienced as a simple activity on each device. Of course, …
nochmal mediatope
urban lifestyle layer
[twitter] is not about an increase in “speed of life” and “information overload”. it is part of the greater tendency to duplicate the dimension of small events that together make “daily life” into the digital dimension. like, say, meeting people at the university campus, exchanging witty, sarcastic, melancholic comments in the floors, between courses … or at an office floor in some media company … it is an “urban lifestyle layer” for non-spaces.
The Argument
The web is about tactics, at least most of the time. Most of the meetings and most of the effort goes into honing our tactics.
…
Big successes, on the other hand, come from arguments. Arguments about what you stand for. Arguments about big strategic shifts. Google wasn’t a tactic, it was a game-changing strategy. eBay’s tactics are often poor or slow, but their strategy has been consistently brilliant.
…
And brilliant strategies lead to arguments. Go have one.
ReQuoting pt. 13
A centralized ‘owner’ of the social graph is bad for the Internet. I’m not saying anybody should ban Facebook, though! Far from it. It’s a great product, and I love it, but the graph needs to exist outside of Facebook. MySpace also has a lot of good data, but not all of it. Likewise LiveJournal, Digg, Twitter, Zooomr, Pownce, Friendster, Plaxo, the list goes on. More important is that any one of these sites shouldn’t own it; nobody/everybody should. It should just exist.
Brad Fitzpatrick and David Recordon via Like it matters
Medienrealität
Die eigentliche Leistung des Web 2.0 besteht nicht darin, Bürgerzeitungen oder Bürgerfernsehen zu etablieren. Web 2.0 entzaubert für jeden Teilnehmer die Medienrealität: wer selbst eine Zeit lang ein Blog schreibt oder Podcasts aufnimmt, wird … ganz einfach viel besser verstehen, was Simulation und Dissimulation bedeuten und wie die massenmedialen Strukturen funktionieren. Die marktorientierte Produktionspolitik großer Hollywood-Studios und Major Labels als einzig möglichen Weg der Entfaltung von Kreativität anzupreisen, zeugt von Blindheit gegenüber jeglichen medienökonomischen Gegebenheiten.
Ritchie Pettauer in einem Artikel zu A(ndrew|mateur) K(een|ult)
Attitude Deficit Hyperactivity Disorder
O’Reilly erkennt:
Web 2.0 is actually a new way of doing something that is very close to the heart of publishing: finding, curating, and building upon the contributions of people who don’t work for you but are pursuing their own passions. The secret of success in publishing is finding these people and pouring fuel on their fire. Web 2.0 isn’t just technology; it’s attitude. If you’re a publisher who looks down on “user-generated content,” you’re probably also a follower, not a leader, since you’ll never find the great new ideas that almost always emerge from the edge.
(abt. iii aal)
Dead Man II
Noch kurz Umair Haque zum TimesSelect Dingsbums (siehe Dead Man):
There is, in other words, a much deeper strategic opportunity cost. The NYT has lost two years of building edge competencies: learning how to turn stale, inert columnists into managers of living, breathing markets, networks, and communities; learning how to redefine brands; learning how to nurture and seed deep, durable prosumer relationships; etc.
…
The point of this mini case study is that strategy in the edgeconomy requires dropping yesterday’s tired assumptions about “monetization” – and requires deep insight into how, when, where, and why value is created.
More simply: before you can worry about capturing value, you’ve gotta understand how value is created.
Dead Man
Die NYT wird ihr TimesSelect Programm – alles was nur kostenpflichtig zugänglich war – droppen. Guter Anlass für Scott Karp für eine recht überzeugende warum-paid-content-dem-untergang-geweiht-ist Analyse.
The ability to charge for content in non-digital media like newspapers, magazines, and cable TV was based on a limited supply of content and monopoly control of distribution. The web and digital media have generated an overabundance of content — not just a spike in high-quality content but, more disruptively, and even larger spike in “pretty good” or “good enough” content. The web has of course utterly destroyed destroyed distribution monopolies. Anyone can create and distribute content on a meaningful scale.
…
The new economics of media make charging for content nearly impossible because there is always someone else producing similar content for free — even if the free content isn’t “as good as” the paid content by some meaningful metric, it doesn’t matter because there’s so much content of at least proximate quality that the paid content provider has virtually no pricing power. As smart, talented, and insightful as the New York Times columnists behind the paid wall are, the are too many other smart, talented, insightful commentators publishing their thoughts on the web for free.
…
Blogs have played the most disruptive role in the devaluation of text content because many bloggers have content “business models” based on personal branding.
An anderer Baustelle hat McKinsey bzgl. des Medienkonsumverhaltens herumgeforscht und ein promiskuitives Verhalten diagnostiziert wobei es der deutlichen Mehrheit nicht besonders um Qualität geht (sprich: es besteht noch Hoffnung für die Journaille).
When asked to explain which sources of news were most useful, respondents expressed a preference for those offering convenience, comprehensiveness, or timeliness rather than quality. Specifically, they were far more likely to consider a news source useful because it “is the easiest way to get news,” “covers the most topics,” or makes it “easy to get news whenever I want it” than because it has the most accurate content or the deepest analysis
Strategy 101
Bubblegen zum Facebook-Netvibes-Widget
Think about it this way: as value chains disintegrate, as interaction accelerates, as the cost of coordination vaporizes, there are inexorable pressures for firms to open access, source, etc.
…
No matter how evil a player is – and make no mistake, Facebook is deeply evil – through small steps, or big ones, open they must; or risk strategic irrelevance.
(abt. nur nicht socialnetworken)
The Simple Life Season 2
Paul Graham zum Zeug
What I didn’t understand was that the value of some new acquisition wasn’t the difference between its retail price and what I paid for it. It was the value I derived from it.
…
In fact, worse than worthless, because once you’ve accumulated a certain amount of stuff, it starts to own you rather than the other way around.
(siehe The Simple Life Season 1)
((lesetipp: Feng Shui gegen das Gerümpel des Alltags. – hat man an ein/zwei abenden durch und man beginnt wirklich auszumisten; esoterische elemente sind vorhanden, aber in homöopathischen dosierungen))
Frankenstein Monster
Umair Haque zum Murdoch/WSJ deal
Take Murdoch + the WSJ. Murdoch has ripped apart the journalistic integrity of every newspaper he’s ever bought.
Yet, the NYT focuses today on business models.
Honestly – who cares. The business model is the least important facet of this deal.
…
In other words – it’s not the benefits to Murdoch we should be concerned about; rather, it’s the losses to readers we should be concerned about.
…
It’s a deadweight loss for everyone. Despite Lauren Fine’s ersatz argument that “shareholder value” will be unlocked.
…
True value creation happens when everyone who has an economic interest in media is made better off.
…
More simply: Value is not created when when value is simply transferred from readers/consumers to shareholders – as has happened here.
(abt. essential mix)
ReQuoting pt. 12
“Facebook IS the internet portal of 2007.” – Jeff Pulver
“Facebook could easily become the Microsoft Windows of tomorrow.” – Duncan Riley
“No matter how you look at it Facebook is the one. Right now.” – Robert Scoble
“Facebook will reach 50 million, then 100 million, then 200 million users, and beyond.” – Paul Allen
“Last time an inward looking ecosystem caught the imagination of developers, it was Windows 95, the defining moment for Microsoft. The winner of that movement: Microsoft.” – Om Malik
“There’s a chance that someday, Facebook will be the preferred place to read this blog because of all the social apps that will be built around it.” – Fred Wilson
various via R/WW
Bonusquote aus den Kommentaren:
you guys are a bunch of idiots, it wasn’t designed to win awards or outperform myspace… it’s main purpose is to serve college students in networking together.
ReQuoting pt. 10
One fascinating side-note of the Facebook Platform is how much users seem to want to turn it into MySpace… which the platform actually now makes mostly possible. Despite all the complaining about how junky and cluttered and fugly MySpace is, when given a choice an enormous number of Facebook users seem to want music, video, top friends lists, and blinged-out horoscopes.
troutgirl via langreiter
Klassenkampf
The goodie two shoes, jocks, athletes, or other “good” kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we’d call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.
MySpace is still home for Latino/Hispanic teens, immigrant teens, “burnouts,” “alternative kids,” “art fags,” punks, emos, goths, gangstas, queer kids, and other kids who didn’t play into the dominant high school popularity paradigm.
Viewing American class divisions through Facebook and MySpace
ReQuoting pt. 9
Wenn Marken sich als Träger von Bedeutung und Sinn im Leben ihrer Kunden etablieren sollen, müssen es die Hersteller aushalten, wenn mit diesen Bedeutungen gespielt wird.
Brandeins via public-beta [war http://www.public-beta.com/archives/269]
(abt. plastizität vs. elastizität)
Amateurkult
3 Amateur-Nacht Geschichten:
eine überfällige Debatte (die literale auslegung)
Wir twittern und facebooken uns in die gestresste Idiotie … Zu oft werden Blogs, Wikis und Co. als Werkzeuge mit dem Selbstzweck verwechselt. Millionen Seifenkisten zum Nulltarif an jeder Ecke bringen nicht automatisch bessere Redner oder scharfsinnigere Debattierer hervor.
What are we going to say about CotA? (die analytische auslegung)
My response started by acknowledging that many of the negative effects Keen talked about were real, but that the source of these effect was an increase in the freedom of people to say what they want, when they want to, on a global stage; that the advantages of this freedom outweigh the disadvantages; that many of the disadvantages are localized to professions based on pre-internet inefficiencies; and that the effort required to take expressive power away from citizens was not compatible with a free society. …
Keen is correct in seeing that the internet is not an improvement to modern society; it is a challenge to it. New technology makes new things possible, or, put another way, when new technology appears, previously impossible things start occurring. If enough of those impossible things are significantly important, and happen in a bundle, quickly, the change becomes a revolution.
The hallmark of revolution is that the goals of the revolutionaries cannot be contained by the institutional structure of the society they live in. As a result, either the revolutionaries are put down, or some of those institutions are transmogrified, replaced, or simply destroyed. We are plainly witnessing a restructuring of the music and newspaper businesses, but their suffering isn’t unique, it’s prophetic. All businesses are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences — employees and the world. The increase in the power of both individuals and groups, outside traditional organizational structures, is epochal. Many institutions we rely on today will not survive this change without radical alteration.