Nützliche Unterscheidungen pt. 39 (The Comparatively Super Edition)

Eine weitere besonders pragmatisch nützliche Unterscheidung kommt schon wieder von Seth Godin und unterscheidet das ‘most’ vom ‘enough’ :

Everyone competes on something. That thing you compete on is your most. The other things you do, those need to be enough. The two mistakes organizations and freelancers make:

• They try for ‘most’ at things where ‘enough’ is just fine, and they waste their effort.


• They settle for ‘enough’ when the market is looking for the one with the ‘most’.

The only way to maximize your most is to be really clear where your enough is.

(abt: draw the distinction!)