Die Zukunft der Newsletters

Clay Shirky entwirrt in seinem jüngsten Artikel so einige konzeptionelle Knäuel mit den Paywalls. *

Der imho interessanteste Punkt (Zeitungen mit Paywalls entsprechen nicht nur auf der Ebene der Form Newsletters, die Form spiegelt sich auch zurück und transformiert die gesamte Organisation):

One way to think of this transition is that online, the Times has stopped being a newspaper, in the sense of a generally available and omnibus account of the news of the day, broadly read in the community. Instead, it is becoming a newsletter, an outlet supported by, and speaking to, a specific and relatively coherent and compact audience.
…
Murdoch and News Corp, committed as they have been to extracting revenues from the paywall, still cannot execute in a way that does not change the nature of the organizations behind the wall. Rather than simply shifting relative subsidy from advertisers to users for an existing product, they are instead re-engineering the Times around the newsletter model, because the paywall creates newsletter economics.