platforms are markets

Why do Facebook’s elaborate games of platform strategy seem to be destroying value, while Apple’s platform anti-strategy promises to explode the boundaries of value creation in an industry where those boundaries have long been held to be fixed and immutable?
…
The App Store’s name is revealing: it tells us that Apple doesn’t see a platform to be manipulated, but a market to be made. It is that understanding that’s at the heart of Apple’s furious domination of the mediascape.

What Apple Knows That Facebook Doesn’t