Groundbreaking and controversial

booom, BBC auf YouTube

u.a.:

the BBC would not be hunting down all BBC-copyrighted clips already uploaded by YouTube members – although it would reserve the right to swap poor quality clips with the real thing, or to have content removed that infringed other people’s copyright, like sport, or that had been edited or altered in a way that would damage the BBC’s brand.
“We don’t want to be overzealous, a lot of the material on YouTube is good promotional content for us,” he said.