Fluxus

MTV bringing social networking to TV channel (via)

MTV Networks is launching a TV channel that features user-generated video clips and messages, becoming the latest media giant to embrace the social networking craze and the first to adapt it to traditional broadcasting.

Consumers will be able to choose which music videos are played on the channel, upload their own clips, send on-screen messages using mobile phones and communicate with each other with self-created avatars – graphical representations of participants – resembling Japanese animation.

(stranges Modell, weil es die Nachteile des Massenmediums mit den Nachteilen der sozialen Medien kombiniert)