Der Schlüssel zu 2.0

The Web is the fabric upon which an ever increasing amount of our lives is woven into. This is now most media including newspapers, TV, radio, entertainment, music, arts, etc. as well as what I call lifestyle logistics; e-mailing, IMs, calendaring, travel planning, time/task management, and more. They are all moving or have already moved to the Web. This very habit most of us have of being on the Web so much of the time, along with the easy lure of the hyperlink, which can redirect anyone via any of these ‘channels’ into a new Web 2.0 experience or site. Thus, if someone loves your new site, they send their friends the link, they send their friends, and so on. Instant pile-on involving tens or hundreds of thousands of users overnight are now common. And good viral feedback loops keep them there and keep them coming back, and bringing their friends with them.

Of course, in a few years the exact design patterns for triggering a new MySpace, Facebook, or similar social juggernaut will become common. Then most likely balance will be reachieved in the industry and there will be less disruption. But for now the secret balance of Web 2.0 techniques that powers growth through efficient access to network effects is still an art. The bottom line: the upside and downside potential of Web 2.0 is truly significant. And it means that in most industries doing nothing is really no longer an option.

Web 2.0’s Real Secret Sauce: Network Effects (wie immer mit grandiosem Diagramm)