Poststrategische Interventionen

Today, the average corporation is packed to the gills with strategists. It’s up to it’s ears in strategy consultants. The language, vocabulary, and ideas of strategic thinking permeate it.
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In a world where strategy is a commodity, creativity becomes the vital factor from which value flows. When everyone can think strategically about everything, the locus of value creation shifts from out-thinking everyone to out-creating them. The prime mover of value creation becomes putting the ability to create (goods, services, processes – even strategies) at the heart and soul of the firm.

Umair Haque in Laws of the Post-Network Economy: Strategy is a Commodity

(via Exciting Commerce)