Das 2 im Web 2.0?

Wieder einmal eine schöne neue Map des Web 2.0, von Adaptive Path: Experience Attributes: Crucial DNA of Web 2.0.

Wenn man mitdenkt, dass Adaptive Path User-Experience Expertise verkauft, ist der Artikel auch ganz wunderbar:

Some of the attributes we associate with Web 2.0 were introduced and commercialized as early as the mid 1990s; let’s call these Foundation Attributes. The figure detail below is part of a PDF that separates these “significant but not sufficient” attributes from the more recent Experience Attributes, those that create the kind of value that’s caused the recent excitement over Web 2.0.

Foundation Attributes:

User-Contributed Value – Users make substantive contributions to enhance the overall value of a service.

The Long Tail – Beating the sales of one or two best-seller products by using the Internet to sell a cumulatively greater amount of the products that have low demand or low sales.

Network Effect – For users, the value of the network substantially increases with the addition of each new user.

Experience Attributes:

Decentralization – Users experience services on their terms, not those of a centralized authority, such as a corporation.

Co-creation – Users participate in the creation and delivery of the primary value of a service.

Remixability – Experiences are created and tailored to user needs by integrating the capabilities of multiple services and organizations.

Emergent Systems – Cumulative actions at the lowest levels of the system drive the form and value of the overall system. Users derive value not only from the service itself, but also the overall shape that a service inherits from user behaviors.

für die nächste Pressemitteilung:

When Experience Attributes are combined with Foundation Attributes for a Web 2.0 offering, the result can be a valuable new service with a fast-growth business model.

… By blurring the lines that traditionally delineate supplier, vendor, and customer, these services have pioneered new value streams that can output new types of offerings, harness new efficiencies, and produce higher levels of continuous innovation. Experience Attributes make Web 2.0 offerings fierce competitors in their respective marketplaces.

… Building on one of the Experience Attributes will give you a competitive advantage and a differentiating new value for your Web 2.0 offering. Experience Attributes should provide you with a value stream and a service offering that looks, works, and feels much different from that of your marketplace competitors.