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die romantische komödie

Adpocalypse Now

More concretely: marketers are trying to “target” ads – against their economic substitutes; but they are hyperefficient substitutes (less costly, far more relevant, culturally amplified, etc).
Obviously, in most cases, this is a setup for utter failure.
..
Marketers, as we’ve pointed out before, have to figure out how to make ‘ads’ that benefit people.
Part of doing so is understanding that prosumption – as messy as it is – offers paths for marketers to shift into far more valuable activities than the simple, inert – and thoroughly obsolete – act of…just marketing stuff.

bubblegeneration

☍ 13.09.2007 /via @bubblegeneration # bubblegen economy
kommentare
ich verwende das kommentarsystem disqus, mit dem man mit verschiedenen accounts oder als gast (option 'I'd rather post as a guest') kommentieren kann. es wird erst nach dem klick eingebettet, bei bedenken bitte erst nach zurkenntnisnahme der (datenschutzinfos) kommentieren.