2013.12
Noise-tolerant media -
And yet Twitter works just fine at this level. That's because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. More noise makes it better, not worse.
Winner take all vs. local - Seth Godin mal wieder mit einem erstaunlich schlüssigen Tipp für Freelancer und kleine Startups.
The winning strategy for the local business or freelancer, then, is:
a. provide a product or service that truly works better when it's local, and
b. do it in a way that works better when it's small, custom, connected and not in search of economies of scale.
2013.11