Everything worthwhile has an origin, but those origins aren't the reason that they are worthwhile.
The people you're trying to reach are always recalibrating which meetings they go to, which shows they watch, which books they don't read. The solution has nothing to do with giving people more time (you can't) and everything to do with creating more urgency, more of an itch, more desire.
A better strategy is to forget your bliss and to find your passion by mastering something, almost anything.