Udacity EP245: How to Build a Startup
12. Oktober 2012
How to Build a Startup
The Lean LaunchPad
Instructor: Steve Blank, Udacity
Zeitraum: Oktober 2012
Status: habe ich gemacht, inkl. Exams und Zertifikat
Anmerkung: Fand ich auch nicht schlecht, besonders die ‘funktionale’ Beschreibung einiger Begriffe ist insgesamt nützlich.
Course Syllabus
Lesson 1: What We Now Know
History of the Corporation
Startups Are Not Smaller Versions of Large Companies
Waterfall Development
Customer vs. Product Development
Entrepreneurial Education
Lessons 1.5A and 1.5B: Business Models and Customer Development
Value Proposition
Customer Segments
Revenue Streams
Key Resources
Customer Development Processes
Minimum Viable Product
Market Opportunity Analysis
Lesson 2: Value Proposition
Value Proposition and the Minimum Viable Product
Customer Archetype
MVP Physical && Web/Mobile
Common Mistakes With Value Proposition
Lesson 3: Customer Segments
Product Market Fit
Rank and Day in the Life
Multiple Customer Segments
Market Types Introduction: Existing, Resegmented, New, Clone
Consequences of Not Understanding a Market
Lesson 4: Channels
Distribution Channels Overview
Web Distribution
Physical Distribution
Direct Channel Fit
Indirect Channel Economics
OEM Channel Economics
Lesson 5: Customer Relationships
Paid Demand Creation
Earned Demand Creation
Get Physical
Viral Loop
Web Customer Acquisition Costs
Lesson 6: Revenue Models
How Do You Make Money
Revenue Streams and Price
Direct and Ancillary Models
Common Startup Mistakes
Market Types and Pricing
Single and Multiple Side Markets
Revenue First Companies
Market Size and Share
Lesson 7: Partners
Partner Definition
Partner Resources
Partner Types
Greatest Strategic Alliance
Joint Business Development
Lesson 8: Resources, Activities and Costs
Four Critical Resources
Financial Resources
Human Resources
Qualified Employees and Culture
Intellectual Property Overview