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Greater choice and transparency for Google Analytics - Google Analytics bekommt eine Opt-out Extension und die Möglichkeit zum Anonymisieren der IP-Adressen der Besucher.

First, we’re announcing the availability of the Google Analytics Opt-out Browser Add-on. … Additionally, we’re also releasing new functionality for website owners to provide an additional level of privacy for visitors to their sites by offering an option to anonymize IP address information sent to Google. Google Analytics uses the IP address of website visitors to provide general geographic reporting. Website owners can now choose to have Google Analytics store and use only a portion of this IP address for geographic reports.