sethgodin
2015

The critic as an amateur hack
Godin verwechselt criticism mit ranting.

Konzept des Tages: Imperfect Substitutes
"Your job then, isn't to merely set your price low enough to keep people from seeking substitutes. It's to create a product or service unique or connected or noteworthy enough that the other choices are ever more imperfect."

Toasted
Seth Godin hat mit dem 'toasted' fast schon eine nützliche Unterscheidung: "Here's a little treat, something extra I did that wasn't necessary, for you, right now, here, I made this."

Discovery fatigue
Seth Godin mit einigen Gründen für die neue Schlappheit. Bin mir nicht sicher, ob er die Ursachen richtig diagnostiziert, aber ein guter Schnappschuss.

Seen, heard, gotten, changed
Seth Godin mit einer Minitheory von 'Change'.

The noise in our head
Seth Godin endlich mal wieder mit einem wirklich blöden Post (in dem er textformen nicht nur falsch differenziert, sondern auch begrifflich falsch beschreibt).

Enthusiasm and contempt are both self-fulfilling
Und schon wieder eine pragmatische Beobachtung von Godin: Enthusiasmus und Verachtung sind self-fulfilling prophecies.

Try before you buy
Seth Godin gleich mit zwei nützlichen Unterscheidungen: füllt man nach oder erforscht man? und maximiert man die Chance oder minimiert man das Risiko?

Categories
"The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information."

The selfish truth about word of mouth
Seth Godin über die falschen Annahmen bezüglich word of mouth (die liste stimmt nicht ganz, aber den ansatz sieht man selten bis nie).

The one who makes things worse
heh, seth godin greift mein format der zeitgenossen auf.

Konzept des Tages: Zirkus
Konzept des Tages, eigentlich Konzept der Woche: der Zirkus.

Stupid is the brand killer
Seth Godin mit einigen Techniken, wie man Kunden sich als Idioten fühlen lassen kann.

Shoes that don't fit
"Because shoes that don't fit aren't a bargain."

Mass production and mass media
"The internet, though, was not invented so marketers could run internet ads."

Measure what you care about
Seth Godin über falsche Metriken und Platzhalter.

The truth about sunk costs
Seth Godin mit einer 'kulturalistischen' Lesart von Sunk Costs.

Almost no one
Seth Godin über den Unterschied zwischen dem 'niemand' und dem 'fast niemand'.

Fear of public speaking
"And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there."

2014

550332494160363521
irgw. witzig: dt. yt'er tritt aus werbenetzwerk aus hat so viele views wie seth godin im jahr.

The meritocracy trap
Seth Godin mit einer schönen Dekonstruktion der Trope Meritokratie im Valley.

Who let the air out of the balloon?
Seth Godin mit der sehr guten Frage, wer die Luft aus dem Balon gelassen hat.

Entwurf einer Theorie der Praxis
Seth Godin mit einer Art Minimaltheorie der Handlungsfähigkeit.

The annual plan construction set
Seth Godin mit einer Art Checklist zum jahresendlichen Klären.

The fear of freedom
"We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything, but instead, we're paralyzed with fear."

Nützliche Unterscheidungen pt. 27 (The Only You Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin und unterscheidet 2 Arten von Jobs: welche, die man nur selbst machen kann, und alle anderen, die man auch delegieren könnte.

On the Origin of Species
"Originality is local."

Good Morning, What Do You Do?
Seth Godin mit einer Art Minitheorie (des sinns) der Selbständigkeit (der arbeit, des lebens, usw.)

Biggest vs. best
Seth Godin über das Größte vs. das Beste.

What everyone reads
Seth Godin mit einem Nebeneffekt der Tatsache, dass es keine 'Leitmedien' mehr gibt.

Without a keyboard
Seth Godin mit der guten Frage, was denn ohne Keyboard möglich wäre.

Snowden, Fragen, Amazon, Webvideopreis
Seth Godin wie so oft mit einem kurzen aber für Startups nützlichen Gedanken: Fragen, ob Leute wohl was wollen, schadet oft mehr als es nützt.

Origin stories
"Everything worthwhile has an origin, but those origins aren't the reason that they are worthwhile."

I didn't have time
"The solution has nothing to do with giving people more time (you can't) and everything to do with creating more urgency, more of an itch, more desire."

In search of an argument
abt. pick your battles.

Cracking the pottery
"I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be."

The cure or the story?
The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative.

Sinn, Hoccer, Twitter, SXSW
Seth Godin mit einem kleinen Gedanken, den ich allen Gründern ans Herz legen möchte.

Not even one note
"Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for."

The four horsemen of mediocrity
Seth Godin über die vier Horsemen der Mediocrity

On doing the work
"All sorts of roads, but you have to supply your own locomotion."

Nützliche Unterscheidungen pt. 21 (The Applause Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin: Applause, Feedback und Snark.

Trapped by tl;dr
Seth Godin missversteht da ein bisschen den Sinn von tl;dr, das ja eben genau als Indikator dienen möchte.

Delight the weird
"When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you."

2013

No one reads a comic strip because it's drawn well
"As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter."

Best vs. Popular
"Best" is rarely the same as "popular."

Noise-tolerant media
And yet Twitter works just fine at this level. That's because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. More noise makes it better, not worse.

Konzept des Tages: The Obvious Answer
Konzept des Tages, eigentlich Konzept der Woche: The Obvious Answer.

Privacy Ltd Revisited
aus der beliebten abt. heute vor 6 jahren: Seth Godin über Privacy.

Heroes of the revolution
"Revolutions make heroes at least as much as heroes make revolutions." (godin ist mit seiner konzeptualisierung von talent etwas näher dran als asymco, aber auch er ist noch leicht danaben)

Konzept des Tages: Moderation Glitch
Konzept des Tages, eigentlich Konzept der Woche: Der Moderation Glitch.

Winner take all vs. local
Seth Godin mal wieder mit einem erstaunlich schlüssigen Tipp für Freelancer und kleine Startups.

Patterns, Analogies, Principles, etc.
Elon Musk und Seth Godin über Analogien, Prinzipien resp. Patterns.

Principles for responsible media moguls
Seth Godin mit einer Minimoral für Journalisten.

Thinking about money
Seth Godin über Geld.

Memo to the modern COO
"Why is it so hard for organizations to understand what Tony did with customer service at Zappo's?"

Konzept des Tages: The Weird Tail
Konzept des Tages, eigentlich Konzept der Woche: The Weird Tail.

3,88%
seth godin freut sich über seinen 5000sten eintrag. 3,88% davon sind dann auch hier gelandet…

Konzept des Tages: Der Information Hoarder
Konzept des Tages, eigentlich Konzept der Woche: Der Information Hoarder

What does your brand stand for?
"Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much."

You should buy the book
"There are authors and actors who only show up when they have something to sell, who hit the road to briefly entertain us, pitch us and then leave. If you love their work, then by all means, buy it! But the frequent blogger is here for another reason."

Miscommunication
"The challenge of communication isn't to never miscommunicate, it's to cut down the time between the interaction and the realization that the communication didn't get through."

Incoming Queue
"The person who sets your media/incoming queue owns your best work."

Building your backlist
eig. keine schlechte Idee (wenn man material hätte): eine backlist machen.

Habit #7
"The thing is, every habit is changeable with effort."

Choose your customers first
"The yoga instructor, the corporate coach, the app developer--in every case, first figure out who you'd like to do business with, then go make something just for them."

Media voice vs. media company
Seth Godin über das grundsätzliche Dilemma von Media Companies.

Why do we care about football?
Seth Godin über die Bedingung der Möglichkeit der Entwicklungsgeschichte von American Football.

A diet for your mind
"Controlling what you eat is an interesting challenge, but not nearly as important as controlling how you think."

Bq9nnTXbz7H
(this is kinda bull; it's obviously a good idea not to play the blame game and there is a lot to actually learn from people who don't get it and it's a good observation that this is a moving target, but the goal itself is dysfunctional)

Xing, QS, Yahoo, Flughäfen
Seth Godin mit elf Lektionen, die Startups von Flughäfen indirekt lernen können.

Slow media
"In the age of "Breaking news, Emmy nominations announced!" and 140 characters, it's sort of surprising to realize that we are also living in the golden age of slow media."

Ideal, average and outlier
Ideal, average and outlier von Seth Godin

The answer is clear.
Being clear about what we're doing and why is the first step in doing it better.

2012

The power of zero spend
"Rigidity is rarely your friend, but well understood boundaries make decision making a lot easier."

True professionals don't fear amateurs
"The best professionals love it when a passionate amateur shows up."

Most advice is bad advice...
"People mean well, especially friends and family, but they're going to give you bad advice."

Too simple
"The VC who allocates one minute to understand why your business will work has done everyone no favors. The blog reader who clicks away after a paragraph wasted his time visiting at all."

Civic
Seth Godin über die Dialektik das Caring.

Konzept des Tages: Anticipation vs. anxiety
Konzept des Tages: Anticipation vs. anxiety

What are professional reviews for?
Seth Godin über die Infoökonomie von Reviews.

Konzept des Tages: Proxy Trap
Konzept des Tages, eigentlich Konzept der Woche: False Proxy Trap

A bias for trust
"Sure, there are people out there who will disappoint you. But expecting to be ripped off poisons all your interactions instead of saving you from a few dead ends."

The only purpose of 'customer service'
"The only purpose of 'customer service' is to change feelings. Not the facts, but the way your customer feels."

The beaten path
"Attention and trust are worth more than just about anything else, because they make it likely you have a chance to tell your story, which might resonate, which then leads to the beaten path. It's the last step, not the first.."

Redefining productivity
"Decide what you're going to do next, and then do it. Make good decisions about what's next and you thrive."

Downgrade by Law
mehr von Seth’s Startup School : How to downgrade

Seth's Startup School
Seth's Startup School als Podcast

The curious imperative
Now that information is ubiquitous, the obligation changes. It's no longer okay to not know.

The wishing/doing gap
"If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction."

Overstimulated
It's easier to tell the difference between two bags of flour that are three ounces apart in weight when one weighs a pound, than it is to tell the difference between two bags that are three ounces apart when one weighs twenty pounds.

LSR, iOS, ACP, Feedly
Zum Ausklang ins Wochenende erinnert uns Seth Godin daran, welchen Unterschied es machen kann, wenn man sich jeden Tag auch nur eine Aktivität vornimmt.

The simple power of one a day
Seth Godin über den Wert eines Tages.

The people who came before you
"People are never irrational. They often act on memories and pressures that you're unaware of, though."

First, connect
Seth Godin über das Web als connection machine.

It could be one of two things
(I usually agree with him, but this is ridiculous)

School of Startups
Godin über Startups.

Either, not both
"Stand out or fit in. Not all the time, and never at the same time, but it's always a choice."

Where does this blog come from?
Seth Godin über sein Blog.

Avoiding false metrics
Godin über Metriken und wie so oft mit dem Nagel auf den Punkt.