This is post 7,000
(seth godin freut sich über den 7000. post)

Price vs. cost
Weitere nützliche Unterscheidung von Seth Godin: der Preis und die Kosten.

Impossible, unlikely or difficult?
Weitere nützliche Unterscheidung von Seth Godin: ist etwas schwierig oder unwahrscheinlich?

Optimized or maximized?
"Systems have an optimum level of performance. It's the output that permits the elements to do their best work, to persist at it, to avoid disasters, bad decisions and burnout."

Make two lists
Seth Godin mit zwei Listen.

Nützliche Unterscheidungen pt. 44 (The Fuel Edition)
Eine weitere ganze Reihe von zumindest pragmatisch recht nützlichen Unterscheidungen kommt wieder einmal von Seth Godin und unterscheidet die Arten an Treibstoff, die die eigene Maschinerie betreiben.

Three ways to add value
Nützliche Unterscheidung von Seth Godin, wobei er den Wert der Initiation überhöht.

Empathy is the hard part
genau andersrum, die Empathie ist das leichte. Und schadet dann öfter als man so dahinvermutet.


Times 10
"Here it comes. The future adds a zero."

Nützliche Unterscheidungen pt. 39 (The Comparatively Super Edition)
Eine weitere besonders pragmatisch nützliche Unterscheidung kommt schon wieder von Seth Godin und unterscheidet das 'most' vom 'enough'

What does the poll say?
Seth Godin über den Wert von Umfragen.

Two kinds of filters
"The easier the filter is to build, the less it's worth."

Cutting through the clutter
"You're trying to get through all the noise and the distraction and the clutter with your message. Here's the thing: You are the noise and the distraction and the clutter."

Nützliche Unterscheidungen pt. 37 (The Money Edition)
Eine weitere nicht nur pragmatisch nützliche Unterscheidung kommt schon wieder von Seth Godin und unterscheidet 2 Arten von Problemen: welche, die man mit Geld beheben kann, und anderen, die sich nicht mit Geld beheben lassen.

btw: if ur stuck, just drop ur narrative

Just because you're right...
"You may be right, but that doesn't mean that people will care. Or pay attention. Or take action."

The computer, the network and the economy
Seth Godin mit einer Art politischen Ökonomie.

Konzept des Tages: Numbers
Godin bringt den gesamten Blödsinn mit dem Optimieren von dummen Zahlen auf den Punkt.

Konzept des Tages: The Truth about Little Things
"To save money for our customers and investors, we keep our support team lightly staffed. Please wait patiently a few days and we'll get back to you..."

Supply and demand

What are you competing on?
Seth Godin mal wieder mit nützlichen Unterscheidungen.

Reading between the lines
"The thing is, there's almost nothing written between lines."

The thing about Media
"The little boy cried wolf, and the villagers didn't come. But the media often does."

Nützliche Unterscheidungen pt. 35 (The Think Worthy Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin und unterscheidet 2 Arten von Problemen: welche, über die man nachdenken sollte, und alle anderen, wo es eh egal ist.

A manifesto for small teams doing important work
Seth Godin mit einer Art Brainstroming Checklist.

Konzept des Tages: Der verflossene Geistesblitz
"The thing is, an unwritten post is no post at all. It's merely a little bit of gossamer on wings of hope. Doesn't count."


One big idea
Godin mal wieder sehr treffend, nur dass es üblicherweise nicht die eine 'große Idee' ist, sondern die eine 'kleine Idee'.

Half measures
eigentlich auch eine nützliche Unterscheidung von Seth Godin.

Saying vs. doing
"The problem with words is that they easily lose their meaning."

Advertising's hidden design and its impact on our culture
Abt. so einfach: Seth Godin mit einer binären Typologie von Ads.

What are corporations for?
"Somewhere along the way, people got the idea that maximizing investor return was the point. It shouldn't be. That's not what democracies ought to seek in chartering corporations to participate in our society."

No one clicked on it, no one liked it...
"Yes, you can architect content and sites and commerce to get a click. But you might also choose to merely make a difference."

Ad blocking
Godin über Ads.

Serving size
"If you want to do less of something, then, get a smaller bowl. It's the simplest possible hack, but it truly works."

The simple rule for successful online apps
Ein bisschen ein duh aber als Erinnerung nicht schlecht: "Technology is nice, but community is the secret."

The critic as an amateur hack
Godin verwechselt criticism mit ranting.

Konzept des Tages: Imperfect Substitutes
"Your job then, isn't to merely set your price low enough to keep people from seeking substitutes. It's to create a product or service unique or connected or noteworthy enough that the other choices are ever more imperfect."

Seth Godin hat mit dem 'toasted' fast schon eine nützliche Unterscheidung: "Here's a little treat, something extra I did that wasn't necessary, for you, right now, here, I made this."

Discovery fatigue
Seth Godin mit einigen Gründen für die neue Schlappheit. Bin mir nicht sicher, ob er die Ursachen richtig diagnostiziert, aber ein guter Schnappschuss.

Seen, heard, gotten, changed
Seth Godin mit einer Minitheory von 'Change'.

The noise in our head
Seth Godin endlich mal wieder mit einem wirklich blöden Post (in dem er textformen nicht nur falsch differenziert, sondern auch begrifflich falsch beschreibt).

Enthusiasm and contempt are both self-fulfilling
Und schon wieder eine pragmatische Beobachtung von Godin: Enthusiasmus und Verachtung sind self-fulfilling prophecies.

Try before you buy
Seth Godin gleich mit zwei nützlichen Unterscheidungen: füllt man nach oder erforscht man? und maximiert man die Chance oder minimiert man das Risiko?

"The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information."

The selfish truth about word of mouth
Seth Godin über die falschen Annahmen bezüglich word of mouth (die liste stimmt nicht ganz, aber den ansatz sieht man selten bis nie).

The one who makes things worse
heh, seth godin greift mein format der zeitgenossen auf.

Konzept des Tages: Zirkus
Konzept des Tages, eigentlich Konzept der Woche: der Zirkus.

Stupid is the brand killer
Seth Godin mit einigen Techniken, wie man Kunden sich als Idioten fühlen lassen kann.

Shoes that don't fit
"Because shoes that don't fit aren't a bargain."

Mass production and mass media
"The internet, though, was not invented so marketers could run internet ads."

Measure what you care about
Seth Godin über falsche Metriken und Platzhalter.

The truth about sunk costs
Seth Godin mit einer 'kulturalistischen' Lesart von Sunk Costs.

Almost no one
Seth Godin über den Unterschied zwischen dem 'niemand' und dem 'fast niemand'.

Fear of public speaking
"And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there."


irgw. witzig: dt. yt'er tritt aus werbenetzwerk aus hat so viele views wie seth godin im jahr.

The meritocracy trap
Seth Godin mit einer schönen Dekonstruktion der Trope Meritokratie im Valley.

Who let the air out of the balloon?
Seth Godin mit der sehr guten Frage, wer die Luft aus dem Balon gelassen hat.

Entwurf einer Theorie der Praxis
Seth Godin mit einer Art Minimaltheorie der Handlungsfähigkeit.

The annual plan construction set
Seth Godin mit einer Art Checklist zum jahresendlichen Klären.

The fear of freedom
"We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything, but instead, we're paralyzed with fear."

Nützliche Unterscheidungen pt. 27 (The Only You Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin und unterscheidet 2 Arten von Jobs: welche, die man nur selbst machen kann, und alle anderen, die man auch delegieren könnte.

On the Origin of Species
"Originality is local."

Good Morning, What Do You Do?
Seth Godin mit einer Art Minitheorie (des sinns) der Selbständigkeit (der arbeit, des lebens, usw.)

Biggest vs. best
Seth Godin über das Größte vs. das Beste.

What everyone reads
Seth Godin mit einem Nebeneffekt der Tatsache, dass es keine 'Leitmedien' mehr gibt.

Without a keyboard
Seth Godin mit der guten Frage, was denn ohne Keyboard möglich wäre.

Snowden, Fragen, Amazon, Webvideopreis
Seth Godin wie so oft mit einem kurzen aber für Startups nützlichen Gedanken: Fragen, ob Leute wohl was wollen, schadet oft mehr als es nützt.

Origin stories
"Everything worthwhile has an origin, but those origins aren't the reason that they are worthwhile."

I didn't have time
"The solution has nothing to do with giving people more time (you can't) and everything to do with creating more urgency, more of an itch, more desire."

In search of an argument
abt. pick your battles.

Cracking the pottery
"I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be."

The cure or the story?
The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative.

Sinn, Hoccer, Twitter, SXSW
Seth Godin mit einem kleinen Gedanken, den ich allen Gründern ans Herz legen möchte.

Not even one note
"Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for."

The four horsemen of mediocrity
Seth Godin über die vier Horsemen der Mediocrity

On doing the work
"All sorts of roads, but you have to supply your own locomotion."

Nützliche Unterscheidungen pt. 21 (The Applause Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin: Applause, Feedback und Snark.

Trapped by tl;dr
Seth Godin missversteht da ein bisschen den Sinn von tl;dr, das ja eben genau als Indikator dienen möchte.

Delight the weird
"When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you."


No one reads a comic strip because it's drawn well
"As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter."

Best vs. Popular
"Best" is rarely the same as "popular."

Noise-tolerant media
And yet Twitter works just fine at this level. That's because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. More noise makes it better, not worse.

Konzept des Tages: The Obvious Answer
Konzept des Tages, eigentlich Konzept der Woche: The Obvious Answer.

Privacy Ltd Revisited
aus der beliebten abt. heute vor 6 jahren: Seth Godin über Privacy.

Heroes of the revolution
"Revolutions make heroes at least as much as heroes make revolutions." (godin ist mit seiner konzeptualisierung von talent etwas näher dran als asymco, aber auch er ist noch leicht danaben)

Konzept des Tages: Moderation Glitch
Konzept des Tages, eigentlich Konzept der Woche: Der Moderation Glitch.

Winner take all vs. local
Seth Godin mal wieder mit einem erstaunlich schlüssigen Tipp für Freelancer und kleine Startups.

Patterns, Analogies, Principles, etc.
Elon Musk und Seth Godin über Analogien, Prinzipien resp. Patterns.

Principles for responsible media moguls
Seth Godin mit einer Minimoral für Journalisten.

Thinking about money
Seth Godin über Geld.

Memo to the modern COO
"Why is it so hard for organizations to understand what Tony did with customer service at Zappo's?"

Konzept des Tages: The Weird Tail
Konzept des Tages, eigentlich Konzept der Woche: The Weird Tail.

seth godin freut sich über seinen 5000sten eintrag. 3,88% davon sind dann auch hier gelandet…

Konzept des Tages: Der Information Hoarder
Konzept des Tages, eigentlich Konzept der Woche: Der Information Hoarder

What does your brand stand for?
"Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much."

You should buy the book
"There are authors and actors who only show up when they have something to sell, who hit the road to briefly entertain us, pitch us and then leave. If you love their work, then by all means, buy it! But the frequent blogger is here for another reason."

"The challenge of communication isn't to never miscommunicate, it's to cut down the time between the interaction and the realization that the communication didn't get through."

Incoming Queue
"The person who sets your media/incoming queue owns your best work."

Building your backlist
eig. keine schlechte Idee (wenn man material hätte): eine backlist machen.

Habit #7
"The thing is, every habit is changeable with effort."

Choose your customers first
"The yoga instructor, the corporate coach, the app developer--in every case, first figure out who you'd like to do business with, then go make something just for them."

Media voice vs. media company
Seth Godin über das grundsätzliche Dilemma von Media Companies.

Why do we care about football?
Seth Godin über die Bedingung der Möglichkeit der Entwicklungsgeschichte von American Football.

A diet for your mind
"Controlling what you eat is an interesting challenge, but not nearly as important as controlling how you think."

(this is kinda bull; it's obviously a good idea not to play the blame game and there is a lot to actually learn from people who don't get it and it's a good observation that this is a moving target, but the goal itself is dysfunctional)

Xing, QS, Yahoo, Flughäfen
Seth Godin mit elf Lektionen, die Startups von Flughäfen indirekt lernen können.

Slow media
"In the age of "Breaking news, Emmy nominations announced!" and 140 characters, it's sort of surprising to realize that we are also living in the golden age of slow media."

Ideal, average and outlier
Ideal, average and outlier von Seth Godin

The answer is clear.
Being clear about what we're doing and why is the first step in doing it better.


The power of zero spend
"Rigidity is rarely your friend, but well understood boundaries make decision making a lot easier."

True professionals don't fear amateurs
"The best professionals love it when a passionate amateur shows up."

Most advice is bad advice...
"People mean well, especially friends and family, but they're going to give you bad advice."

Too simple
"The VC who allocates one minute to understand why your business will work has done everyone no favors. The blog reader who clicks away after a paragraph wasted his time visiting at all."

Seth Godin über die Dialektik das Caring.

Konzept des Tages: Anticipation vs. anxiety
Konzept des Tages: Anticipation vs. anxiety

What are professional reviews for?
Seth Godin über die Infoökonomie von Reviews.

Konzept des Tages: Proxy Trap
Konzept des Tages, eigentlich Konzept der Woche: False Proxy Trap

A bias for trust
"Sure, there are people out there who will disappoint you. But expecting to be ripped off poisons all your interactions instead of saving you from a few dead ends."

The only purpose of 'customer service'
"The only purpose of 'customer service' is to change feelings. Not the facts, but the way your customer feels."

The beaten path
"Attention and trust are worth more than just about anything else, because they make it likely you have a chance to tell your story, which might resonate, which then leads to the beaten path. It's the last step, not the first.."

Redefining productivity
"Decide what you're going to do next, and then do it. Make good decisions about what's next and you thrive."

Downgrade by Law
mehr von Seth’s Startup School : How to downgrade

Seth's Startup School
Seth's Startup School als Podcast

The curious imperative
Now that information is ubiquitous, the obligation changes. It's no longer okay to not know.

The wishing/doing gap
"If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction."

It's easier to tell the difference between two bags of flour that are three ounces apart in weight when one weighs a pound, than it is to tell the difference between two bags that are three ounces apart when one weighs twenty pounds.

LSR, iOS, ACP, Feedly
Zum Ausklang ins Wochenende erinnert uns Seth Godin daran, welchen Unterschied es machen kann, wenn man sich jeden Tag auch nur eine Aktivität vornimmt.

The simple power of one a day
Seth Godin über den Wert eines Tages.

The people who came before you
"People are never irrational. They often act on memories and pressures that you're unaware of, though."

First, connect
Seth Godin über das Web als connection machine.

It could be one of two things
(I usually agree with him, but this is ridiculous)

School of Startups
Godin über Startups.

Either, not both
"Stand out or fit in. Not all the time, and never at the same time, but it's always a choice."

Where does this blog come from?
Seth Godin über sein Blog.

Avoiding false metrics
Godin über Metriken und wie so oft mit dem Nagel auf den Punkt.

Frage des Tages: hack or wow?
Frage des Tages: hack or wow?

Dr. More
Seth Godin über die immer leicht verschobene Erlösung.

Dr. No
Seth Godin über das Nein.

It's easier to go faster now than it is to go faster later
"If you're in a race, race now, because early leads and early gains compound, and because coordination issues in bigger organizations always slow you down."

Is everyone entitled to their opinion?
Seth Godin über Meinung und Deinung.

Godin's Fort Da
Seth Godin über konzeptionelle mimicry.

"If you are around people who are able to understand these things before you are, it's worthwhile to call yourself on it, and see if you can get into some discussions about what they see that you don't."

Ashamed to not know
"The question, then, is how long before we will be ashamed at being uninformed, at spouting pseudoscience, at believing thin propaganda?"

Faux familiarity is worse than none at all
"But when you pretend to know me, you've already started our relationship with a lie."

The first thing you do when you sit down at the computer
Was ist das erste, was man am Computer macht?


The reason productivity improvements don't work as well as they could
"The reason is simple: you don't want to get more done."

Subscription update
Seth Godin championed RSS.

The simple first rule of branding and marketing anything
"Keep your promises"

The most important page on the web
Seth Godin mit einer Minitheorie von Allem.

The trap of social media noise
"If we put a number on it, people will try to make the number go up."

Leftovers 2011 (Insight Edition)
"Perhaps we need to spend less time learning new tools and more time using them."

Didn't get the joke
Seth Godin mit einer Art Basistheorie des Bloggens.

A great way to give thanks...
"For every person reading this there are a thousand people (literally a thousand) in underprivileged nations and situations that would love to have your slot. Don't waste it."

There's nothing wrong with having a plan
"Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail."

Form and function
"When the form changes, so does the underlying business model, which of course changes the function as well."

"This is what always happens when something goes from scarce to surplus. First we bathe in it, then we waste it."

The Shower of Data
"This is what always happens when something goes from scarce to surplus. First we bathe in it, then we waste it."

Even Mark isn't Mark Zuckerberg.
"Even Mark isn't Mark Zuckerberg." +1. "Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices." non sequitur.

the filter hierarchy

Consumers and creators
"And now of course, when it's easy to have a blog, or an Youtube account or to push your ideas to the world through social media, the ratio might be 100:1."

From Asimov to Zelazny
"What I discovered, though, was that domain knowledge, edge to edge knowledge of a field, was incredibly valuable."

Time for a workflow audit
Pay her to sit next to you for an hour and watch you work. Then say, "tell me five ways I can save an hour a day."

Bad poetry
"Surprisingly, though, amid the bad art, we actually find more good art. A barrier to entry isn't the only thing that improves quality."

The Grateful Dead and the Top 40
"But they were in different businesses, performing for different audiences, generating revenue in different ways, creating different sorts of art."

Who pays for the news media?
"Almost everything else we buy is of far higher quality than it was twenty years ago."

Giving umbrage
"The thing is, consumers are complaining to the wrong companies about the wrong things."

Disaster tolerance
"Not all disasters can be avoided. Not all disasters are fatal."

Dreams, princesses and the Disney-industrial complex
"Disney-industrial complex"

Economies of small
"Now that it's so much easier to produce a product in the small and market a product in the small, and now that it's so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale."

In search of a biz monkey
"A biz monkey is a replaceable, Powerpoint toting, suit wearing, acronym-spewing middle manager business dude drone."

Insist on the coin flip
Wann man besser einfach die Münze wirft.

The difference between blueberries and apples
"If you sell apples, then, the goal is to make the great ones great, really great. If you’re in the blueberry business, on the other hand, the goal is to eliminate defects."

How much can I get away with?
"How much can I get away with?" vs. "How much can we afford to give away?"

Are you making something?
Der grundsätzliche Gedanke - klare Trennund der Modi - ist wichtig. Nicht sicher ob das mit dem PC praktikabel ist.

Reject the tyranny of being picked: pick yourself
"No one is going to pick you. Pick yourself."

"Almost no one is buying fresh herbs. What's that about?"

Dead Can Dance
Seth Godin über Post-Tote.

An atomic theory of business size
Stimmt eig. auch.

On pricing power
Godin über Pricing Power.

You don't need more time
" just need to decide."

The space matters
Der Platz macht was aus.

In and out
Seth Godin mit der infoökonomischen Grundfrage.

Flavor of the Day
Seth Godin kondensiert die RSS ist tot Debatte.


You will be misunderstood
Wie wahr.

The Last Bit
Seth Godin über den infoökonomischen Totalausfall, der durch zu viel Clutter getriggert wird.

The one who isn't easily replaced
"The law of the internet is simple: either you do something I can't do myself (or get from someone else), or I pay you less than you'd like."

The market has no taste
"When it comes to art, to human work that changes people, the mass market is a fool. A dolt. Stupid."

Problems and constraints
Wann ist was ein (lösbares) Problem und wann eine Einschränkung/Tatsache (um die man herumbauen muss)?

I spread your idea because...
"Ideas spread when people choose to spread them"

Out of Sync
Seth Godin über Selbstsynchronisierung.

Subtlety, deconstructed
Godin über Subtilität.

The fear tax
Godin über die Fear Tax.

Resilience and the incredible power of slow change
"As the world gets faster, it turns out that the glacial changes of years and decades are become more important, not less."

The Decision (Before the Decision Edition)
Godin über Entscheidungen vor den Entscheidungen.

Getting unstuck: solving the perfect problem
"The way to solve the perfect problem is to make it imperfect. Don't just bend one of the constraints, eliminate it."

Fans, participants and spectators
Mal wieder Godin mit einer abgestuften Klassifikation der Beziehungstypen.

Dumbness Offensive
"if just one player enters the field and works to make people smarter, the competition has a hard time responding with a dumbness offensive."

Archetypes at work
Seth Godin mit einer weiteren Typologie (der Arbeitstypen).

Hope and the magic lottery
There's a hard work alternative to the magic lottery, one in which you can incrementally lay the groundwork and integrate into the system you say you want to work with.

But you're not saying anything
"Write nothing instead. It's shorter."