hackr.de hackr logo # godin

die romantische komödie


@jmlotman :thumbs_up: (vermutung: bei godin wäre für dich sein 'blick' vl. sogar nützlicher als seine implementierung. this is marketing u/o the practice sind jed. gute konzentrationen)

Rethinking categories of media
Seth Godin mit mehr nützlichen Unterscheidungen.

Seth Godin über das Rekalibrieren.

Inside the bubble
Seth Godin über das Leben in der Bubble.


the practice (2020)

Tools for modern citizens
Recht schlüssige Liste.

Papierkorb pt. 199
(kontextlose randbemerkung und kein vollwertiger zeitgenosse der gesellschaft, aber im podcast zwischen seth godin und tim ferris ist mir aufgefallen, das sie eine genuin unterschiedliche disposition haben. seth stellt eine denkweise vor und kann dann eig

The current and the wind
Noch eine nützliche Unterscheidung von Seth Godin.

Seth Godin If you could only learn one thing
Seth Godin über sein neues Buch The Practice.


Why You've Been Lied to About Where to Put Your Time, Energy, Focus
Seth Godin über Impact Theory.

♫ adverserial interoperability von godin (good episode, his critique of rent seekers is spot on, but his promise is solutionist (open/interop edition). e.g. twitter rufutes his assumption since it allows adverserial interop and yet nobody made use of it)


♪ godin über friction (die godin'sche version von masnick's cwf+rtb, erklärt im grunde alles)

this is marketing (2018)


The daily
But the long run is made up of short runs.

Akimbo, my new podcast, launches today
Seth Godin startet einen Podcast.

Listening clearly
"Maybe, instead of insisting that people listen more closely, you could speak more clearly."


Nützliche Unterscheidungen pt. 46 (The Risk Edition)
Eine weitere nützliche Unterscheidungen kommt schon wieder von Seth Godin und unterscheidet/differenziert/quantifiziert zwei Arten an Risiken : solche, die man beeinflussen kann, und alle anderen.

This is post 7,000
(seth godin freut sich über den 7000. post)

Impossible, unlikely or difficult?
Weitere nützliche Unterscheidung von Seth Godin: ist etwas schwierig oder unwahrscheinlich?

Optimized or maximized?
"Systems have an optimum level of performance. It's the output that permits the elements to do their best work, to persist at it, to avoid disasters, bad decisions and burnout."

Make two lists
Seth Godin mit zwei Listen.

"seek a path, not a miracle"

Let's stop calling them soft skills
Oh nein, sogar Seth Godin beginnt seine think pieces auf Medium zu posten.


Times 10
"Here it comes. The future adds a zero."

Nützliche Unterscheidungen pt. 39 (The Comparatively Super Edition)
Eine weitere besonders pragmatisch nützliche Unterscheidung kommt schon wieder von Seth Godin und unterscheidet das 'most' vom 'enough'

What does the poll say?
Seth Godin über den Wert von Umfragen.

Two kinds of filters
"The easier the filter is to build, the less it's worth."

Cutting through the clutter
"You're trying to get through all the noise and the distraction and the clutter with your message. Here's the thing: You are the noise and the distraction and the clutter."

Just because you're right...
"You may be right, but that doesn't mean that people will care. Or pay attention. Or take action."

Konzept des Tages: Numbers
Godin bringt den gesamten Blödsinn mit dem Optimieren von dummen Zahlen auf den Punkt.

Supply and demand
"Just because you have a supply (a skill, an inventory, a location) that doesn't necessarily mean you are entitled to demand."

What are you competing on?
Seth Godin mal wieder mit nützlichen Unterscheidungen.

Reading between the lines
"The thing is, there's almost nothing written between lines."

Nützliche Unterscheidungen pt. 35 (The Think Worthy Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin und unterscheidet 2 Arten von Problemen: welche, über die man nachdenken sollte, und alle anderen, wo es eh egal ist.

A manifesto for small teams doing important work
Seth Godin mit einer Art Brainstroming Checklist.


Half measures
eigentlich auch eine nützliche Unterscheidung von Seth Godin.

Saying vs. doing
"The problem with words is that they easily lose their meaning."

What are corporations for?
"Somewhere along the way, people got the idea that maximizing investor return was the point. It shouldn't be. That's not what democracies ought to seek in chartering corporations to participate in our society."

The critic as an amateur hack
Godin verwechselt criticism mit ranting.

Konzept des Tages: Imperfect Substitutes
"Your job then, isn't to merely set your price low enough to keep people from seeking substitutes. It's to create a product or service unique or connected or noteworthy enough that the other choices are ever more imperfect."

Seth Godin hat mit dem 'toasted' fast schon eine nützliche Unterscheidung: "Here's a little treat, something extra I did that wasn't necessary, for you, right now, here, I made this."

Seen, heard, gotten, changed
Seth Godin mit einer Minitheory von 'Change'.

The noise in our head
Seth Godin endlich mal wieder mit einem wirklich blöden Post (in dem er textformen nicht nur falsch differenziert, sondern auch begrifflich falsch beschreibt).

Enthusiasm and contempt are both self-fulfilling
Und schon wieder eine pragmatische Beobachtung von Godin: Enthusiasmus und Verachtung sind self-fulfilling prophecies.

Try before you buy
Seth Godin gleich mit zwei nützlichen Unterscheidungen: füllt man nach oder erforscht man? und maximiert man die Chance oder minimiert man das Risiko?

"The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information."

Stupid is the brand killer
Seth Godin mit einigen Techniken, wie man Kunden sich als Idioten fühlen lassen kann.

Shoes that don't fit
"Because shoes that don't fit aren't a bargain."

Mass production and mass media
"The internet, though, was not invented so marketers could run internet ads."

Almost no one
Seth Godin über den Unterschied zwischen dem 'niemand' und dem 'fast niemand'.

Fear of public speaking
"And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there."


irgw. witzig: dt. yt'er tritt aus werbenetzwerk aus hat so viele views wie seth godin im jahr.

The meritocracy trap
Seth Godin mit einer schönen Dekonstruktion der Trope Meritokratie im Valley.

Who let the air out of the balloon?
Seth Godin mit der sehr guten Frage, wer die Luft aus dem Balon gelassen hat.

Entwurf einer Theorie der Praxis
Seth Godin mit einer Art Minimaltheorie der Handlungsfähigkeit.

Techblogs des Jahres (2014 Edition)
Techblogs des Jahres 2014: Techdirt und Seth Godin.

The fear of freedom
"We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything, but instead, we're paralyzed with fear."

On the Origin of Species
"Originality is local."

Biggest vs. best
Seth Godin über das Größte vs. das Beste.

Without a keyboard
Seth Godin mit der guten Frage, was denn ohne Keyboard möglich wäre.

Origin stories
"Everything worthwhile has an origin, but those origins aren't the reason that they are worthwhile."

I didn't have time
"The solution has nothing to do with giving people more time (you can't) and everything to do with creating more urgency, more of an itch, more desire."

In search of an argument
abt. pick your battles.

Cracking the pottery
"I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be."

The cure or the story?
The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative.

Not even one note
"Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for."

The four horsemen of mediocrity
Seth Godin über die vier Horsemen der Mediocrity

On doing the work
"All sorts of roads, but you have to supply your own locomotion."

Nützliche Unterscheidungen pt. 21 (The Applause Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin: Applause, Feedback und Snark.

Delight the weird
"When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you."


No one reads a comic strip because it's drawn well
"As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter."

Best vs. Popular
"Best" is rarely the same as "popular."

Konzept des Tages: The Obvious Answer
Konzept des Tages, eigentlich Konzept der Woche: The Obvious Answer.

Privacy Ltd Revisited
aus der beliebten abt. heute vor 6 jahren: Seth Godin über Privacy.

Winner take all vs. local
Seth Godin mal wieder mit einem erstaunlich schlüssigen Tipp für Freelancer und kleine Startups.

Patterns, Analogies, Principles, etc.
Seth Godin über Analogien, Prinzipien resp. Patterns.

Google Shark
wow, sogar Seth Godin sagt, dass Google endgültig über den Hai gesprungen ist.

Memo to the modern COO
"Why is it so hard for organizations to understand what Tony did with customer service at Zappo's?"

Konzept des Tages: The Weird Tail
Konzept des Tages, eigentlich Konzept der Woche: The Weird Tail.

seth godin freut sich über seinen 5000sten eintrag. 3,88% davon sind dann auch hier gelandet…

What does your brand stand for?
"Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much."

You should buy the book
"There are authors and actors who only show up when they have something to sell, who hit the road to briefly entertain us, pitch us and then leave. If you love their work, then by all means, buy it! But the frequent blogger is here for another reason."

"The challenge of communication isn't to never miscommunicate, it's to cut down the time between the interaction and the realization that the communication didn't get through."

Incoming Queue
"The person who sets your media/incoming queue owns your best work."

Habit #7
"The thing is, every habit is changeable with effort."

Choose your customers first
"The yoga instructor, the corporate coach, the app developer--in every case, first figure out who you'd like to do business with, then go make something just for them."

Media voice vs. media company
Seth Godin über das grundsätzliche Dilemma von Media Companies.

Why do we care about football?
Seth Godin über die Bedingung der Möglichkeit der Entwicklungsgeschichte von American Football.

A diet for your mind
"Controlling what you eat is an interesting challenge, but not nearly as important as controlling how you think."

(this is kinda bull; it's obviously a good idea not to play the blame game and there is a lot to actually learn from people who don't get it and it's a good observation that this is a moving target, but the goal itself is dysfunctional)

Here's How Seth Godin Writes
Copyblogger hat Seth Godins Schreibstil dokumentiert.

Slow media
"In the age of "Breaking news, Emmy nominations announced!" and 140 characters, it's sort of surprising to realize that we are also living in the golden age of slow media."

Ideal, average and outlier
Ideal, average and outlier von Seth Godin

The answer is clear.
Being clear about what we're doing and why is the first step in doing it better.


The power of zero spend
"Rigidity is rarely your friend, but well understood boundaries make decision making a lot easier."

True professionals don't fear amateurs
"The best professionals love it when a passionate amateur shows up."

Most advice is bad advice...
"People mean well, especially friends and family, but they're going to give you bad advice."

Seth Godin über die Dialektik das Caring.

Konzept des Tages: Proxy Trap
Konzept des Tages, eigentlich Konzept der Woche: False Proxy Trap

Getting Ourselves Done
"There's never been a better opportunity to step up and make an impact, while we've got the chance."

das sind die einträge von hackr.de, die mit godin getaggt sind.


Seth Godin ist ein Marketer mit Herz, Witz und Verstand. Vor allem aber hat er Moral.


Seth’s Blog


Seth Godin If you could only learn one thing
Seth Godin über sein neues Buch The Practice.

Why You've Been Lied to About Where to Put Your Time, Energy, Focus
Seth Godin über Impact Theory.

Seth Godin On Books, Business And Life
Seth Godin beim Good Life Project