this is marketing (2018)


The daily
But the long run is made up of short runs.

Akimbo, my new podcast, launches today
Seth Godin startet einen Podcast.

Listening clearly
"Maybe, instead of insisting that people listen more closely, you could speak more clearly."


Nützliche Unterscheidungen pt. 46 (The Risk Edition)
Eine weitere nützliche Unterscheidungen kommt schon wieder von Seth Godin und unterscheidet/differenziert/quantifiziert zwei Arten an Risiken : solche, die man beeinflussen kann, und alle anderen.

This is post 7,000
(seth godin freut sich über den 7000. post)

Impossible, unlikely or difficult?
Weitere nützliche Unterscheidung von Seth Godin: ist etwas schwierig oder unwahrscheinlich?

Optimized or maximized?
"Systems have an optimum level of performance. It's the output that permits the elements to do their best work, to persist at it, to avoid disasters, bad decisions and burnout."

Make two lists
Seth Godin mit zwei Listen.

Let's stop calling them soft skills
Oh nein, sogar Seth Godin beginnt seine think pieces auf Medium zu posten.


Times 10
"Here it comes. The future adds a zero."

Nützliche Unterscheidungen pt. 39 (The Comparatively Super Edition)
Eine weitere besonders pragmatisch nützliche Unterscheidung kommt schon wieder von Seth Godin und unterscheidet das 'most' vom 'enough'

What does the poll say?
Seth Godin über den Wert von Umfragen.

Two kinds of filters
"The easier the filter is to build, the less it's worth."

Cutting through the clutter
"You're trying to get through all the noise and the distraction and the clutter with your message. Here's the thing: You are the noise and the distraction and the clutter."

Just because you're right...
"You may be right, but that doesn't mean that people will care. Or pay attention. Or take action."

Konzept des Tages: Numbers
Godin bringt den gesamten Blödsinn mit dem Optimieren von dummen Zahlen auf den Punkt.

Supply and demand

What are you competing on?
Seth Godin mal wieder mit nützlichen Unterscheidungen.

Reading between the lines
"The thing is, there's almost nothing written between lines."

Nützliche Unterscheidungen pt. 35 (The Think Worthy Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin und unterscheidet 2 Arten von Problemen: welche, über die man nachdenken sollte, und alle anderen, wo es eh egal ist.

A manifesto for small teams doing important work
Seth Godin mit einer Art Brainstroming Checklist.


Half measures
eigentlich auch eine nützliche Unterscheidung von Seth Godin.

Saying vs. doing
"The problem with words is that they easily lose their meaning."

What are corporations for?
"Somewhere along the way, people got the idea that maximizing investor return was the point. It shouldn't be. That's not what democracies ought to seek in chartering corporations to participate in our society."

The critic as an amateur hack
Godin verwechselt criticism mit ranting.

Konzept des Tages: Imperfect Substitutes
"Your job then, isn't to merely set your price low enough to keep people from seeking substitutes. It's to create a product or service unique or connected or noteworthy enough that the other choices are ever more imperfect."

Seth Godin hat mit dem 'toasted' fast schon eine nützliche Unterscheidung: "Here's a little treat, something extra I did that wasn't necessary, for you, right now, here, I made this."

Seen, heard, gotten, changed
Seth Godin mit einer Minitheory von 'Change'.

The noise in our head
Seth Godin endlich mal wieder mit einem wirklich blöden Post (in dem er textformen nicht nur falsch differenziert, sondern auch begrifflich falsch beschreibt).

Enthusiasm and contempt are both self-fulfilling
Und schon wieder eine pragmatische Beobachtung von Godin: Enthusiasmus und Verachtung sind self-fulfilling prophecies.

Try before you buy
Seth Godin gleich mit zwei nützlichen Unterscheidungen: füllt man nach oder erforscht man? und maximiert man die Chance oder minimiert man das Risiko?

"The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information."

Stupid is the brand killer
Seth Godin mit einigen Techniken, wie man Kunden sich als Idioten fühlen lassen kann.

Shoes that don't fit
"Because shoes that don't fit aren't a bargain."

Mass production and mass media
"The internet, though, was not invented so marketers could run internet ads."

Almost no one
Seth Godin über den Unterschied zwischen dem 'niemand' und dem 'fast niemand'.

Fear of public speaking
"And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there."


irgw. witzig: dt. yt'er tritt aus werbenetzwerk aus hat so viele views wie seth godin im jahr.

The meritocracy trap
Seth Godin mit einer schönen Dekonstruktion der Trope Meritokratie im Valley.

Who let the air out of the balloon?
Seth Godin mit der sehr guten Frage, wer die Luft aus dem Balon gelassen hat.

Entwurf einer Theorie der Praxis
Seth Godin mit einer Art Minimaltheorie der Handlungsfähigkeit.

Techblogs des Jahres (2014 Edition)
Techblogs des Jahres 2014: Techdirt und Seth Godin.

The fear of freedom
"We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything, but instead, we're paralyzed with fear."

On the Origin of Species
"Originality is local."

Biggest vs. best
Seth Godin über das Größte vs. das Beste.

Without a keyboard
Seth Godin mit der guten Frage, was denn ohne Keyboard möglich wäre.

Snowden, Fragen, Amazon, Webvideopreis
Seth Godin wie so oft mit einem kurzen aber für Startups nützlichen Gedanken: Fragen, ob Leute wohl was wollen, schadet oft mehr als es nützt.

Origin stories
"Everything worthwhile has an origin, but those origins aren't the reason that they are worthwhile."

I didn't have time
"The solution has nothing to do with giving people more time (you can't) and everything to do with creating more urgency, more of an itch, more desire."

In search of an argument
abt. pick your battles.

Cracking the pottery
"I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be."

The cure or the story?
The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative.

Sinn, Hoccer, Twitter, SXSW
Seth Godin mit einem kleinen Gedanken, den ich allen Gründern ans Herz legen möchte.

Not even one note
"Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for."

The four horsemen of mediocrity
Seth Godin über die vier Horsemen der Mediocrity

On doing the work
"All sorts of roads, but you have to supply your own locomotion."

Nützliche Unterscheidungen pt. 21 (The Applause Edition)
Eine weitere zumindest pragmatisch nützliche Unterscheidung kommt von Seth Godin: Applause, Feedback und Snark.

Delight the weird
"When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you."


No one reads a comic strip because it's drawn well
"As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter."

Best vs. Popular
"Best" is rarely the same as "popular."

Konzept des Tages: The Obvious Answer
Konzept des Tages, eigentlich Konzept der Woche: The Obvious Answer.

Privacy Ltd Revisited
aus der beliebten abt. heute vor 6 jahren: Seth Godin über Privacy.

Winner take all vs. local
Seth Godin mal wieder mit einem erstaunlich schlüssigen Tipp für Freelancer und kleine Startups.

Patterns, Analogies, Principles, etc.
Elon Musk und Seth Godin über Analogien, Prinzipien resp. Patterns.

Google Shark
wow, sogar Seth Godin sagt, dass Google endgültig über den Hai gesprungen ist.

Authors@Google Presents: Seth Godin Ctrl Alt Del
Seth Godin bei authors@google.

Memo to the modern COO
"Why is it so hard for organizations to understand what Tony did with customer service at Zappo's?"

Konzept des Tages: The Weird Tail
Konzept des Tages, eigentlich Konzept der Woche: The Weird Tail.

seth godin freut sich über seinen 5000sten eintrag. 3,88% davon sind dann auch hier gelandet…

What does your brand stand for?
"Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much."

You should buy the book
"There are authors and actors who only show up when they have something to sell, who hit the road to briefly entertain us, pitch us and then leave. If you love their work, then by all means, buy it! But the frequent blogger is here for another reason."

"The challenge of communication isn't to never miscommunicate, it's to cut down the time between the interaction and the realization that the communication didn't get through."

Incoming Queue
"The person who sets your media/incoming queue owns your best work."

Habit #7
"The thing is, every habit is changeable with effort."

Choose your customers first
"The yoga instructor, the corporate coach, the app developer--in every case, first figure out who you'd like to do business with, then go make something just for them."

Media voice vs. media company
Seth Godin über das grundsätzliche Dilemma von Media Companies.

Why do we care about football?
Seth Godin über die Bedingung der Möglichkeit der Entwicklungsgeschichte von American Football.

A diet for your mind
"Controlling what you eat is an interesting challenge, but not nearly as important as controlling how you think."

(this is kinda bull; it's obviously a good idea not to play the blame game and there is a lot to actually learn from people who don't get it and it's a good observation that this is a moving target, but the goal itself is dysfunctional)

Here's How Seth Godin Writes
Copyblogger hat Seth Godins Schreibstil dokumentiert.

Xing, QS, Yahoo, Flughäfen
Seth Godin mit elf Lektionen, die Startups von Flughäfen indirekt lernen können.

Slow media
"In the age of "Breaking news, Emmy nominations announced!" and 140 characters, it's sort of surprising to realize that we are also living in the golden age of slow media."

Ideal, average and outlier
Ideal, average and outlier von Seth Godin

The answer is clear.
Being clear about what we're doing and why is the first step in doing it better.


The power of zero spend
"Rigidity is rarely your friend, but well understood boundaries make decision making a lot easier."

True professionals don't fear amateurs
"The best professionals love it when a passionate amateur shows up."

Most advice is bad advice...
"People mean well, especially friends and family, but they're going to give you bad advice."

Seth Godin über die Dialektik das Caring.

Konzept des Tages: Proxy Trap
Konzept des Tages, eigentlich Konzept der Woche: False Proxy Trap

Getting Ourselves Done
"There's never been a better opportunity to step up and make an impact, while we've got the chance."

A bias for trust
"Sure, there are people out there who will disappoint you. But expecting to be ripped off poisons all your interactions instead of saving you from a few dead ends."

The only purpose of 'customer service'
"The only purpose of 'customer service' is to change feelings. Not the facts, but the way your customer feels."

Seth Godin On Books, Business And Life
Seth Godin beim Good Life Project

The beaten path
"Attention and trust are worth more than just about anything else, because they make it likely you have a chance to tell your story, which might resonate, which then leads to the beaten path. It's the last step, not the first.."

Redefining productivity
"Decide what you're going to do next, and then do it. Make good decisions about what's next and you thrive."

Seth's Startup School
Seth's Startup School als Podcast

The curious imperative
Now that information is ubiquitous, the obligation changes. It's no longer okay to not know.

The wishing/doing gap
"If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction."

It's easier to tell the difference between two bags of flour that are three ounces apart in weight when one weighs a pound, than it is to tell the difference between two bags that are three ounces apart when one weighs twenty pounds.

The simple power of one a day
Seth Godin über den Wert eines Tages.

The people who came before you
"People are never irrational. They often act on memories and pressures that you're unaware of, though."

First, connect
Seth Godin über das Web als connection machine.

It could be one of two things
(I usually agree with him, but this is ridiculous)

School of Startups
Godin über Startups.

Either, not both
"Stand out or fit in. Not all the time, and never at the same time, but it's always a choice."

Where does this blog come from?
Seth Godin über sein Blog.

Avoiding false metrics
Godin über Metriken und wie so oft mit dem Nagel auf den Punkt.

Dr. More
Seth Godin über die immer leicht verschobene Erlösung.

Dr. No
Seth Godin über das Nein.

It's easier to go faster now than it is to go faster later
"If you're in a race, race now, because early leads and early gains compound, and because coordination issues in bigger organizations always slow you down."

Is everyone entitled to their opinion?
Seth Godin über Meinung und Deinung.

Godin's Fort Da
Seth Godin über konzeptionelle mimicry.

"If you are around people who are able to understand these things before you are, it's worthwhile to call yourself on it, and see if you can get into some discussions about what they see that you don't."

Stop Stealing Dreams

Techblogs des Jahres (2011 Edition)
Techblogs des Jahres 2011: Seth Godin und Echovar.


Leftovers 2011 (Insight Edition)
"Perhaps we need to spend less time learning new tools and more time using them."

Didn't get the joke
Seth Godin mit einer Art Basistheorie des Bloggens.

A great way to give thanks...
"For every person reading this there are a thousand people (literally a thousand) in underprivileged nations and situations that would love to have your slot. Don't waste it."

Form and function
"When the form changes, so does the underlying business model, which of course changes the function as well."

Even Mark isn't Mark Zuckerberg.
"Even Mark isn't Mark Zuckerberg." +1. "Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices." non sequitur.

the filter hierarchy http://sethgodin.typepad.com/seths_blog/2011/08...

Consumers and creators
"And now of course, when it's easy to have a blog, or an Youtube account or to push your ideas to the world through social media, the ratio might be 100:1."

Bad poetry
"Surprisingly, though, amid the bad art, we actually find more good art. A barrier to entry isn't the only thing that improves quality."

The Grateful Dead and the Top 40
"But they were in different businesses, performing for different audiences, generating revenue in different ways, creating different sorts of art."

Interview: Seth Godin
nettes Interview mit Seth Godin.

Dreams, princesses and the Disney-industrial complex
"Disney-industrial complex"

In search of a biz monkey
"A biz monkey is a replaceable, Powerpoint toting, suit wearing, acronym-spewing middle manager business dude drone."

The difference between blueberries and apples
"If you sell apples, then, the goal is to make the great ones great, really great. If you’re in the blueberry business, on the other hand, the goal is to eliminate defects."

How much can I get away with?
"How much can I get away with?" vs. "How much can we afford to give away?"

Are you making something?
Der grundsätzliche Gedanke - klare Trennund der Modi - ist wichtig. Nicht sicher ob das mit dem PC praktikabel ist.

Reject the tyranny of being picked: pick yourself
"No one is going to pick you. Pick yourself."


Boring Interestingness
Seth Godin und Umair Haque im Paartanz.

Is this noise inside my head bothering you?
Seth Godin mit einer Art Typologie der Stimmen im Kopf.

The Godin Massive
enzyklopädische auflistung diverser lektionen von seth godin

When in doubt, disaggregate
The average is irrelevant.

Are you rational?
Godin mit einem Lobgesang auf die Irrationalität. (wobei er rationalität mit spreadsheetability verwechselt)

Driveby Culture
schöne zustandsbeschreibung von seth godin.

RT @jkrisch A slightly better idea defeats a much bigger but disconnected user base ev. time http://tinyurl.com/ygubdxu #reichweite ist tot

Viral growth trumps lots of faux followers
Anhäufung von Followern ist tot, Viralität ist das neue Schwarz.

Frightened, clueless, uninformed
Seth Godin mit einer Typologie der Persönlichkeiten.


What Matters Now: get the free ebook
Neues Ebüchl von Seth Godin.

define: Brand
Seth Godin über Brands.

The magic of dynamic pricing
Seth Godin über die Magie dynamischer Preismodelle, wie sie dank Digitalität ermöglicht werden.

How to protect your ideas in the digital age
Seth Godin über das falsche Denken, das Fokus auf Trademarks und Copyright triggern.

Is it too late to catch up?
Seth Godin über die Möglichkeit zum CatchUp.

Rupert Murdoch has it backwards
Godin wie immer konzise über Murdoch.

MC Hammer
Seth Godin über Hämmer.

Seth Godin über die meistens bescheuerte Obsession, den Markt von wasauchimmermanmacht auf möglichst alle ausdehnen

High School Musical
Seth Godin mit einer präzisen Diagnose.

Seth Godin über Stamps, Email und Friction.

Square one is underrated
Seth Godin über den Square One.

The massive attention surplus
Seth Godin über den Attention-Surplus.

Willfully ignorant vs. aggressively skeptical
"Screaming ignorance gets attention, but it distracts us from the work at hand."

Lessons from very tiny businesses
Stimmt auch.

When tactics drown out strategy
Godin über Strategie vs. Taktik.

Seth Godin mit einem bandwidth-sync Diagramm.

Bear shaving
Seth Goding über die Beseitung der Symptome statt der Beseitigung des Problems.

Malcolm is wrong
Godin über Gladwell über Anderson.

The Pump
Seth Godin über die Kosten des Übergangs.

Seth Godin, Facebook, Google Book Search, Blogger
Seth Godin kritisiert die primäre Disposition im Marketing, möglichst laut zu möglichst vielen zu schreien und andere Links.

Flickr, Live-Blogging, Lehrbücher, CNN
Seth Godin über die Ineffizienzen im Markt von Lehrbüchern und andere Links.

Das vierte Element
Seth Godin extrahiert vier Elemente, die Geschäftsmodelle überdenken sollten.

The Irony of Short
Godin über die Dekomposition von Büchern.

PR vs publicity
Seth Godin wie so oft spot on zum Unterschied zwischen PR und Publicity.

Good Times
Godin wieder einmal bestechend klar über die Musikindustrie.

TED Interview: Tribes Author Says People, Not Ads, Build Social Networks
Wired Interview mit Seth Godin.


In Charge
Seth Godin über die Frage, was man machen würde, wenn man dafür Geld verlangen müsste.

What is viral marketing?
Godin mit der ultimativen Erklärung von viralem Marketing.

Seth Godin über die Unfähigkeit so ziemlich jeder Marke, den Blickwinkel des social web zu verstehen.

Seth Godin über die Kosten des Jetzt.

Seth Godin zur pulitzer prize gibt's auch für online Kommentare, aber nur, wenn es auf dem Ableger eines MSM abgegeben wurde, policy.

Seth Godin mit einem fast schon haque'schem Text.

Seth Godin über den wichtigsten und dabei oft vernachlässigsten Aspekt vieler (Kunden-)Beziehungen: Zeit.

Konzept des Tages: Psychographic
Konzept des Tages, eigentlich Konzept der Woche: Psychographic.

It Could Happen to You
Seth Godin über das Klicken von Ads als Trinkgeld und wie das die Ökonomie von Content beeinflussen könnte.

Seth Godin über die Funktionslogik des Web für Marketing-dumpfbacken.

Dragon of Love
Kevin Kelly denkt Seth Godin's Gedanken zum long tail weiter und konzipiert ihn als Drachen der Liebe.

Seth's Tail
Seth Godin zum long tail (auf seine unnachahmliche Art komplexe Sachverhalte einfach zu erklären.)

Dialektische Spirale
Jeder Überfluss erzeugt einen neuen Mangel.

Seth Godin über die Überflüssigkeit von Lebensläufen.

Konzept des Tages: Internal Noise
Eigentlich unser Konzept des Montags: internal noise

Godin, Plastic Cards, Portability
Seth Godin's Lektionen zur Musik unter Webbedingungen. Und ein paar Links.


Privacy Ltd
Seth Godin über die nicht besonders ausgeprägten Bedenken bzgl. Privacy.

The Argument
And brilliant strategies lead to arguments. Go have one.

Xtra Long Tail
Kleine, imho nicht schlechte, Kritik an Seth Godins Analyse der Musik im long tail.

Web 2.0 Traffic Watch List II
Die Web 2.0 Traffic Watch List wurde aktualisiert.

Über kurz oder lang
Seth Godin über Ads im Zeitalter der Snackculture.

Silly Traffic
Seth Godin wie immer sehr treffend: warum wollte man Silly Traffic?

Seth Godin über kleine skrew-ups und wie man sie in eine postitive Erfahrung verwandeln kann.


Web 2.0 Traffic Watch List
Seth Godin stellt eine Liste vor, die etwa 1000 Webanwendungen nach ihrem Ranking bei Alexa rankt.


Das hello world Posting von Seth Godin.