The first step is people who care making a product for people who care.
The second step is people who care making a product for people who don’t care.
And the third step, so difficult to avoid, is that the growing organization starts hiring people, not necessarily people who care, to grow their ever-industrializing company. And since they are servicing customers who don’t care, those employees who don’t care can get away with it (for a while).
^ seth godin erklärt in wenigen worten nicht wenig, mitunter auch das dilemma vom ‘sozialen’, weil die verschiedenen interessen gegenläufige serien triggern.