eigentlich auch eine nützliche Unterscheidung von Seth Godin.
Saying vs. doing
"The problem with words is that they easily lose their meaning."
What are corporations for?
"Somewhere along the way, people got the idea that maximizing investor return was the point. It shouldn't be. That's not what democracies ought to seek in chartering corporations to participate in our society."
Konzept des Tages: Imperfect Substitutes
"Your job then, isn't to merely set your price low enough to keep people from seeking substitutes. It's to create a product or service unique or connected or noteworthy enough that the other choices are ever more imperfect."