Cracking the pottery
I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be.
The cure or the story?
The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative.
Not even one note
"Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for."