The industrial system (and the marketing regime) adore the mindset of ‘a little bit more, please’, because it furthers their power. A slightly higher paycheck, a slightly more famous college, an incrementally better car—it’s easy to be seduced by this safe, stepwise progress, and if marketers and bosses can make you feel dissatisfied at every step along the way, even better for them.

Seth Godin über die immer leicht verschobene Erlösung.