Once the industrial cloud complex is running at optimal capacity, the balance of power shifts. What was once a couple of kids putting on a show in the barn, or four mop tops singing love songs for teenagers, becomes big business. Really big business. It’s also the moment when the Internet business turns into show business.

echovar beginnt ganz harmlos mit einer Beschreibung der Inputs seines Fernsehers und landet beim homöostatischen Endpunkt der Ausdifferenzierung zwischen Welt und Cloud.