In biological terms, the new economic landscape is “rugged,” disrupted by gulfs, precipices, and steep slopes. Trails are riddled with dead ends, lead to false summits, and made impassable by big-time discontinuities. Because the economic terrain is jumbled with no overall pattern, there is no certainty that a company intending to head up a slope toward a peak new market is actually climbing anything larger than a hill. In biospeak, they may succeed in getting to the top yet find themselves stuck on a suboptimal peak.

kk vor 12 jahren und aktueller denn je.