And boy did the Twitter guys get it. Last week they came up with a new term that is so freakishly stupid and self-destructive, it’s a form of corporate insanity of the scale I’ve never seen in my long career. The term is OAuthcalypse [http://www.countdowntooauth.com/]. It’s the day in June when all the Twitter apps break. All of them. None will make it through this transition without being reconceived.