Kickstarter ‘s a killer example of social strategy in action. It’s an example of one of the most complex – but almost most disruptive – social strategies: choreography. In the choreography strategy, a new architecture for interaction between buyers and sellers is crafted from the ground up. Literally, the steps of the dance of economic exchange are newly choreographed.

bubblegen mit einer schönen metapher / begriffsfigur für strategie: choreography