Now consider an open mediascape. Here, there are a million blogs – or more – that are predictable, partisan, and pedestrian: soda. But the quality of information has already hit rock-bottom, and at the bottom, soda offered via blogs is just a substitute for a slightly different flavor of soda offered on shock radio. The soda anyone can now offer in an open mediaconomy isn’t that much worse than the soda that big producers already offer.
Here’s what’s different: the wine is of a higher quality. In an open mediascape, what is truly different is not the quality of soda, but the quality of wine.