The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible. The shift that is happening right now is that the people who insist on keeping the world as it was are going to get more and more frustrated until they lose their jobs. People who want to invent a whole new set of rules, a new paradigm, can’t believe their good fortune and how lucky they are that the people in the industry aren’t noticing an opportunity…
Music vs. the music industry from Seth Godin by Seth Godin
- The daily
But the long run is made up of short runs.
- GDPR and the marketer's dilemma
Auch Seth Godin findet an der gdpr was gutes: sie erzwingt quasi das Permission Marketing.
"It's a gift from the you of yesterday to the you of today. And it arrived broken, so broken that it's cheaper to buy a different one than to fix this one."
- Quick or smart?
Weitere nützliche Unterscheidung von Seth Godin: macht uns etwas schneller oder schlauer?
- Akimbo, my new podcast, launches today
Seth Godin startet einen Podcast.