Ein Fisch namens Wanda

But there’s a much deeper point The real irony – the epic, massive, intergalactic irony – isn’t just that Silicon Valley’s poster-child of a better future is playing the strategic games of a dead industrial past.
It’s that, in fact, yesterday’s lumbering dinosaurs are actually smartening up faster than Facebook. Even textbook cases of pathological evil like Starbucks and Wal-Mart have decided to play the tiresome, zero-sum games of competitive strategy less and less.
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Facebook’s most productive use today isn’t as a social network, but perhaps more as a case study for the rest of us: of how not to think strategically – how to, in fact, think less strategically than megacorporations – about strategy in an interconnected world.

Facebook, Evil, and The Future of Competition