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• Origin stories
  "Everything worthwhile has an origin, but those origins aren't the reason that they are worthwhile."
  
• I didn't have time
  "The solution has nothing to do with giving people more time (you can't) and everything to do with creating more urgency, more of an itch, more desire."
  
• In search of an argument
  abt. pick your battles.
  
• Cracking the pottery
  I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be.
  
• The cure or the story?
  The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative.