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- In search of an argument
abt. pick your battles. - Cracking the pottery
I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. - The cure or the story?
The plumber, the roofer and the electrician sell us a cure. ... The consultant, the doctor (often) and the politician sell us the narrative. - Not even one note
"Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for." - The four horsemen of mediocrity
Seth Godin über die vier Horsemen der Mediocrity
mehr /via @sethgodin