Online Advertisement Market Grows By 68 Percent In Germany

According to a report recently published by BITKOM and Thomson Media Control online advertisement in Germany is growing fast and 800 million Euro could be spent in this year.

627 million Euro have been spent in the first three quarters of 2007 already compared to 373 million for the same period in 2006 which is a plus of 68%.

It’s mostly telcos and ISPs who drive the growth. They have spent about 141 million Euro for traditionall online adverstisement between Q1 and Q3. Online retailers are second with 124 million Euro. Media- and entertainment companies (79 million), companies in the financial sector (69 million) and makers of cars (61 million) are also in the top 5.

While fast growing overall online adverstisement is still far behind traditional ads in print and TV and made up for 3% of the market in Germany in 2006.

(This article originally was written for blognation Germany. Since blognation is gone I have reposted it here)