Guut A Lifestyle Woot

Munich based Live Shopping GmbH launched another woot-style shopping site: guut.de – “goood”.

According to Exciting Commerce guut.de is backed by Holtzbrinck’s eLAB, since there are about a dozen similar sites around this wouldn’t come to a disadvantage.

guut.de will primarily sell lifestyle products:

From A as in Apple iPod© nano to M as in midriff-tickler we scout the world for the goood and beautiful in multimedia, lifestyle, living, leisure and luxurary gooods for everything new, modern, trendy, desirable, stylish, practical and everything else which makes your life more enjoyable.

In related news Holtzbrinck also has invested in brands4friends, Berlin based and yet to be launched Vente Privée shopping site. See Brands4friends Launches Closed Shopping Community.

(This article originally was written for blognation Germany. Since blognation is gone I have reposted it here)