english edition

Konsumo Helps You To Make Smarter Buying Decisions

konsumo logo Germans love making a bargain – one of the best known slogans of a major consumer electronics retailer is Geiz ist geil which translates to stinginess is lecherous – but what they are really obsessed with is getting value for money.

Buying stuff cheaply is actually easy and many sites support consumers in that. That’s great, but more often than not you end up with stuff which was cheap but which you acutally don’t need or use.

Getting value for money is more difficult, because you need more information to make an informed buying decision. Obtaining this information can be costly and time consuming. There is a vast amount of information available on each product, but often it is hard to extract some meaning from arbitrary fact sheets or data points or spend hours in scanning reviews which might be biased or ill-informed.

konsumo is a new wiki for cunsumers which wants to fill this gap. It wants to help consumers making better buying decisions by providing unbiased information on whats important regarding the various procuct categories, not on providing specifics on the individual items themselves. konsumo does not tell you what to buy, it wants to tell you what is important to know.

screenshot konsumo

The site launched yesterday (announcement in German) and currently only 200 products are listed. Since the site is a structured wiki anyone can add products or rate and modify existing articles which might make konsumo a useful resource for shoppers soon.

screenshot konsumo

konsumo was founded by Martin Borré, Martin Kölsch, Thomas Reintjes and Dominik Schöneberg, they are based in Cologne. It is self funded.

(This article originally was written for blognation Germany. Since blognation is gone I have reposted it here)

meta 23.08.2007 #