Web 2.0 is actually a new way of doing something that is very close to the heart of publishing: finding, curating, and building upon the contributions of people who don’t work for you but are pursuing their own passions. The secret of success in publishing is finding these people and pouring fuel on their fire. Web 2.0 isn’t just technology; it’s attitude. If you’re a publisher who looks down on “user-generated content,” you’re probably also a follower, not a leader, since you’ll never find the great new ideas that almost always emerge from the edge.
(abt. iii aal)