gleich nochmal Brian Oberkirch:
You could always publish something to the Web. Now someone can acutally find it in real-time, relay it through their own attention signal systems (blogs (including link and tumblelogs), email, bookmarking services, social news sites, twitta, etc.) and help the collective swarm around things it finds useful.
Pay more attention to how connections are made than the content of what is said.
(abt. der heterogenesis hype)