von Dion Hinchcliffe (dem Begründer der Web 2.0 Diagrammkunst):
- Ease of Use is the most important feature of any Web site, Web application, or program.
- Open up your data as much possible. There is no future in hoarding data, only controlling it.
- Aggressively add feedback loops to everything. Pull out the loops that don’t seem to matter and emphasize the ones that give results.
- Continuous release cycles. The bigger the release, the more unwieldy it becomes (more dependencies, more planning, more disruption.) Organic growth is the most powerful, adaptive, and resilient.
- Make your users part of your software. They are your most valuable source of content, feedback, and passion. Start understanding social architecture. Give up non-essential control. Or your users will likely go elsewhere.
- Turn your applications into platforms. An application usually has a single predetermined use, a platform is design to be the foundation of something bigger. Instead of getting a single type of use from your software and data, you might be hundreds or thousands of them.
- Don’t create social communities just to have them. They aren’t a checklist item. But do empower inspired users to create them.